Google is about to roll out its biggest change to its search algorithm in five years.
The new algorithm, BERT, could affect up to ten percent of searches performed in the English language.
BERT stands for Bidirectional Encoder Representations from Transformers. It’s based on a research paper that Google published last year around language processing. The tweak is designed to reduce the number of searches that a user has to perform to get the results that they want.
It’s unlikely that most end users will notice a dramatic change in the results that they receive. However, website owners will want to keep an eye on their search rankings when the new algorithm hits.
The new algorithm will be activated for US users over the next few weeks. Google haven’t given a timeline for when the algorithm will hit the UK.