The first question that we’ll often get from new clients is “how much does a website cost?” That’s hardly surprising given that a custom-built website can be a sizeable investment.
However, it can be a difficult question to answer given that a website can cost from a few hundred pounds to many thousands of pounds. This honestly isn’t because we pull the answer out of thin air but because there are a range of costs and factors that we have to take into account.
So the first question is “What do you need?” I’ll start by saying that if you just need a basic business card website then you might as well just use a site builder like Wix. With Wix, you can get a half decent looking website in place for around £6 per month.
If your business is just starting out and you just need a basic web presence, this could be all that you need. However, it’s worth pointing out that you’ll be working with templates. Although the templates look really good for the most part, it’s skin deep.
It’s really hard to get a Wix-based website to rank on Google for a variety of reasons. The main reason is that you don’t get the same level of control on Wix that you do on hosted platforms.
Also, when it’s time to add in custom functionality that you may need down the line, you’ll find another of Wix’s limitations. For example, if you’re running a coach hire business and you want to add a quote box on your website for potential customers to get an estimate for a coach trip, that would be pretty much impossible in Wix. Wix does allow plugins to be installed in your site which could meet some of these needs but the range is nowhere near as extensive as that provided by the likes of WordPress.
If you’re using a site builder like Wix for your business then there will come a time when you’ll want to get yourself a “proper” website in place. This will usually be a website running on a CMS (Content Management System) platform like WordPress. A Content Management System makes it really easy to add or change content on your site as time goes on. For example, you might start selling new products and want to create a new page about that product or you might want to create blog posts and add them to your site.
Bespoke website cost components
Your website’s cost will be made up of:
- Website design costs – it takes a lot of time, effort and experience to build a bespoke theme for your website. Although the cost can be reduced by starting from a purchased template, we prefer to build our websites from scratch. This is better as your website will then be leaner, faster to load and absolutely unique.
- Customisations – if you’re looking to customise your site to do something unique related to your business then this will take extra work. Sometimes, for common customisations, there’ll be plugins that can do the job. However, if you’re looking to do something quite niche then it’s possible that custom development will be required.
- Hosting – there are shared web hosts out there that will run your site for <£10 per month. However, these hosts are usually best avoided, particularly if you’re looking to rank your website on Google. They’re generally slow and unreliable – a lethal combination for SEO!
- Content creation – if you have your own content then this cost should be zero. On the other hand, if you’re starting from scratch then you’ll need good content to fill your website with. It takes time and skill to create good content and this has to be paid for.
Shop around for the web designer that gives you the best fit. Don’t just concentrate on the price – there are many different types of web designer (and we’ve blogged about this here) Make sure that your web designer can meet all of your needs and make sure that you get a minimum of 3-5 quotes.