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In a brightly lit, modern indoor setting with a blurred view of a high-rise building through a large window, a cheerful young couple stands close together, the man in a vertically striped blue, white, and red button-down shirt extending his open palm to receive a set of silver house keys from a smiling female real estate agent dressed in a professional gray blazer over a cream blouse. The woman, with long dark hair and a patterned sleeveless top, leans affectionately against the man’s side, her hands gently resting on his arm and her face turned with a beaming, joyful smile toward the keys. The agent, holding the keys delicately between her thumb and forefinger, beams warmly while looking down at the couple, her professional demeanor softened by her genuine happiness. The scene radiates accomplishment and excitement, with soft, warm lighting accentuating the couple’s satisfied expressions and the agent’s welcoming gesture, all set against a clean, minimalist background that emphasizes the moment of home ownership.

AI Automation for Estate Agents

Estate agencies handle a high volume of enquiries, viewings, and vendor updates — most of it manually. We build automation that responds to leads instantly, keeps vendors informed, and handles the routine communication your team currently does by hand.

Free 30-minute call

Interested in automation for Estate Agents?

Tell us what you'd like to automate and we'll come back to you within one working day.

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An estate agency’s competitive advantage is in the relationships: with vendors, with buyers, with landlords and tenants. The problem is that a large proportion of the working day goes to activities that have nothing to do with relationships. Responding to portal enquiries. Confirming viewing times. Sending vendor reports. Chasing solicitors for updates. Reminding landlords about inspections.

All of it matters. None of it requires a person to do it manually every single time.

We work with estate agencies — sales, lettings, or both — to build automation that handles the routine communication so the negotiators and property managers can spend their time on the work that actually moves transactions forward.

What we automate for estate agents

Lead handling

  • Instant automated responses to Rightmove, Zoopla, and OnTheMarket enquiries, sent within minutes rather than hours
  • Enquiry details automatically logged in your CRM, assigned to the right negotiator, and flagged as urgent or routine
  • Viewing confirmation and reminder messages sent without anyone touching a keyboard

Vendor and landlord communication

  • Regular vendor update reports assembled and sent automatically, so every vendor hears from you on schedule without anyone having to draft each email
  • Landlord inspection reminders, renewal notices, and compliance check prompts triggered by calendar dates
  • New match notifications when a suitable property or tenant comes onto the books

Transaction and tenancy management

  • Solicitor update chasers that run on a schedule until a reply arrives
  • Automated milestones in the sale or let process: survey booked, searches received, exchange confirmed
  • Tenancy renewal workflows triggered weeks before expiry, without anyone checking a spreadsheet

Back office

  • Referral fee notifications and management information reports assembled from your CRM data
  • Staff alerts when a lead has not been contacted within a set time window

The speed-to-lead problem

Research consistently shows that responding to a property enquiry within five minutes is materially more likely to result in a viewing than responding an hour later. Most agencies are not doing that, because responding within five minutes means someone has to notice the enquiry at exactly the right moment.

Automation removes that dependency. An enquiry arrives and a personalised response goes out immediately, regardless of what the team is doing. The negotiator is notified and has everything they need when they follow up in person.

What stays with your team

Automation handles the volume. Negotiating on price, managing difficult vendors, reading whether a buyer is serious or browsing — that stays entirely with your people. The aim is not to reduce your headcount. It is to increase how much of each person’s day is spent on the work that requires a person.

If you would like to see which parts of your current process could be automated first, a half-hour call is enough to identify the quick wins.

How it works

Three steps, no surprises.

01

Talk

A 30-minute call to understand what you're trying to fix. No sales pitch. If we can help, we'll say so. If we can't, we'll tell you that too.

02

Plan

We scope the work and agree on what we're going to build or deliver, what it will cost, and what success looks like. You know the full picture before anything starts.

03

Build

We do the work, keep you updated as it develops, and hand over something that runs properly. After that, we're available if anything needs adjusting.

Testimonials

What our clients say

Two or three genuine leads a week, every week

I needed a website that actually brought in enquiries, not just something that looked the part and sat there. The new site has been running about four months now and I'm getting two or three solid leads a week from it consistently. The whole process was easy — everything was explained clearly and I always knew what was happening. Really pleased I went with Ombush.

J

Julie H

Finally getting enquiries we can trace back to the ads

We'd tried Google Ads before and burned through the budget with nothing to show for it. Ombush rebuilt the whole thing from scratch and within a few weeks we were getting enquiries we could actually trace back to specific campaigns. The reporting makes a big difference — I can see what's working and what isn't, which I never could before. Straightforward to deal with and no jargon.

M

Mark D

We got a day and a half back every week

We were spending half our week chasing tenants for documents, sending reminder emails, updating spreadsheets. It felt productive but it wasn't. Ombush set up a system that handles all of it automatically and we haven't had to think about it since. We got roughly a day and a half back every week and nothing falls through the cracks anymore. Wish we'd sorted it sooner.

R

Rachel B

Get started

Thirty minutes. No obligation.

Tell us what you're trying to fix or build. We'll tell you honestly whether we can help, and what that would look like.