Google Ads

Offline conversion tracking tied to real revenue
Full transparency, you see everything
Campaigns built around your margin, not your spend
Search term management and ongoing optimisation
Landing pages that convert, not just attract clicks
Plain-English monthly reporting

Most businesses that come to us have run Google Ads before. Some ran them in-house. Many used an agency. Almost all had the same experience: they spent money, they got reports full of clicks and impressions, and they are still not sure whether any of it produced actual work.

That is a predictable result when campaigns are set up to spend budget rather than produce customers.

What we do differently

We track what actually converts, not just what clicks

Anyone can show you a click rate. We track what happens after the click: did the visitor call you? Submit a form? And did that enquiry turn into a customer? We use offline conversion tracking to connect your Google Ads account to your actual revenue. That is the number we optimise against, not website sessions.

You see everything

The campaigns, the spend, the search terms we are paying for, the conversion data. No black-box reporting. No numbers dressed up to look better than they are. If something is not working, we will tell you plainly and explain why.

We build around your margin, not your spend

Before anything goes live, we want to understand what a customer is actually worth to you. What you make on a typical job. What the lifetime value looks like. That determines what a sensible cost per lead is, and that is the figure we manage against. Spending £1,000 to bring in £500 of work is a problem better caught before the campaign runs for three months.

What good Google Ads management involves

This is not a set-and-forget service. Campaigns that perform well require ongoing attention: testing ad copy, pruning search terms that attract clicks but not customers, adjusting bids as the data builds up, and improving landing pages when the conversion rate drops.

We handle all of that. You get monthly reporting in plain English, with a clear view of cost per enquiry and cost per customer.

A note on expectations

Google Ads can produce results quickly. It can also burn through budget quickly if it is not set up with care. We will not guarantee specific outcomes, because the variables involved include your market, your competitors, and seasonal demand. What we will do is build campaigns transparently, report honestly, and tell you if the economics are not working.

Most clients see meaningful movement within two to three months. The campaigns that perform best are the ones where we have clear data on customer value from the start, because that is what allows us to manage spend sensibly.

How it works

Three steps, no surprises.

Talk

A 30-minute call to understand what you're trying to fix. No sales pitch. If we can help, we'll say so. If we can't, we'll tell you that too.

Plan

We scope the work and agree on what we're going to build or deliver, what it will cost, and what success looks like. You know the full picture before anything starts.

Build

We do the work, keep you updated as it develops, and hand over something that runs properly. After that, we're available if anything needs adjusting.

Testimonials

What our clients say

Two or three genuine leads a week, every week

I needed a website that actually brought in enquiries, not just something that looked the part and sat there. The new site has been running about four months now and I'm getting two or three solid leads a week from it consistently. The whole process was easy — everything was explained clearly and I always knew what was happening. Really pleased I went with Ombush.

Julie H

Finally getting enquiries we can trace back to the ads

We'd tried Google Ads before and burned through the budget with nothing to show for it. Ombush rebuilt the whole thing from scratch and within a few weeks we were getting enquiries we could actually trace back to specific campaigns. The reporting makes a big difference — I can see what's working and what isn't, which I never could before. Straightforward to deal with and no jargon.

Mark D

We got a day and a half back every week

We were spending half our week chasing tenants for documents, sending reminder emails, updating spreadsheets. It felt productive but it wasn't. Ombush set up a system that handles all of it automatically and we haven't had to think about it since. We got roughly a day and a half back every week and nothing falls through the cracks anymore. Wish we'd sorted it sooner.

Rachel B

Get started

Thirty minutes.
No obligation.

Tell us what you're trying to fix or build. We'll say honestly whether we can help — and what that would look like in practice.

30-minute call, no sales pitch
No jargon. No hard sell.
0151 662 0088

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